Over the years, Virginia Howell donated her daughter’s prom dresses, ski equipment and clothing, and much more. "I only recently learned that the Blue Boxes go to Value Village, ultimately to be sold for a profit and that was really disappointing," she said.

Value Village protests go viral

Thousands of comments on social media rail against the stores’ business practices, and a senior California attorney general called Profiting from Thrift, “invaluable.”